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書封 消費者行為
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消費者行為

Published
2025/04/09
Format
PDF
Subject
ISBN
9786264012492
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Due to copyright restrictions, this book does not support read aloud

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Loan Period 14 day(s)
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Library The Hang Seng University of Hong Kong (香港恒生大學)
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本書整合消費者行為的基礎概念與實務,有豐富且多元的個案,文中個案呼應該章節內容,結合了熱門電影及帶領讀者深入探討消費者行為,內容實用且貼近生活、難易適中,是初學者極佳的入門寶典。
全書章末提供了多元的題型,力求讀者能夠將知識融會貫通、學以致用。
  • Place of Publication 臺灣
  • Language 繁體中文

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